About Us

Creative World School

Our World Has a Rich History

OVER 50 YEARS OF INSPIRING YOUNG MINDS

1970

The Beginning

Creative World School was founded by Billie and Duane McCabe, early childhood educators with a passion for inspiring young minds. They opened their first school in Independence, Missouri, blending innovative curriculum and nurturing environments for children to thrive in their earliest years. Their unique vision was quickly embraced as they expanded and operated up to 45 childcare centers in seven states.

1970

2000

A New Era of Leadership

Billie and Duane’s daughter, Dr. Marianne Whitehouse, PhD, became the CEO. She infused the company with new energy, building on the family’s legacy of educational excellence.

2000

2002

The Exploratorium™ is Born

Creative World introduced the Exploratorium™, a signature, interactive learning space that empowers preschool and pre-k students to explore with unique hands-on experiences using extra special materials and resources not found in a classroom. This space is also the hub of iSTEAM education – science, technology, engineering, art, and math – with inquiry learning as the focus.

2002

2004

Our World Grows

Creative World School began franchising, allowing passionate educators and entrepreneurs to bring the unique Creative World experience to families across the nation.

2004

2020

Celebrating Our 50th Anniversary

Creative World School celebrated its 50th anniversary, marking five decades of educational innovation and community impact.

2020

2025

Expanding and Innovating

Creative World School continues to grow, opening new locations nationwide while remaining dedicated to its mission of nurturing young learners and inspiring the next generation of leaders, thinkers, and creators.

2025

Our Purpose and Promise

Creative world school is more than a name

Our Vision 

At Creative World, we believe in nurturing a future built on purpose,
imagination, and innovation. These guiding principles shape everything we
do and drive us to explore the incredible in every moment.

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Living Our Purpose

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Creative World School embraces innovative technology to facilitate learning. Our CW App – for classroom management and parent communication – creates a digital platform for documenting each child's learning journey. From SmartBoards to classroom computers, we are intentional about using technology in an age-appropriate way to enhance authentic learning experiences.

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Daring to Play

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Creative World School embraces innovative technology to facilitate learning. Our CW App – for classroom management and parent communication – creates a digital platform for documenting each child's learning journey. From SmartBoards to classroom computers, we are intentional about using technology in an age-appropriate way to enhance authentic learning experiences.

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Exploring the Incredible

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img Exploring the Incredible

Creative World School embraces innovative technology to facilitate learning. Our CW App – for classroom management and parent communication – creates a digital platform for documenting each child's learning journey. From SmartBoards to classroom computers, we are intentional about using technology in an age-appropriate way to enhance authentic learning experiences.

Our Mission

Together, we inspire a love of learning and discovery, creating joyful experiences for children that fill each day with curiosity, laughter, and growth.

Our Core Values

This is How We WOW! These values are shared by our leaders, teachers,
and families and truly describe our culture.

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Discover and embrace the question that make your ponder!

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Think beyond the box. Have the courage and vision to imagine!

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Have fun! Share your joy and exactment!

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Look for the “AHA” moments. Be curious!

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Be inspired and inpire others. Work together and give back!

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How We Give Back

PROVIDING AND CARING FOR CHILD DEVELOPMENT  AND GIVING BACK TO COMMUNITIES

CW Cares is our philanthropic division which aims to foster community engagement, charitable initiatives, and social responsibility within the Creative World School network. This program seeks to involve franchisees, staff, students, and families in various activities and projects that give back to the community and support causes that align with the values of Creative World School.

Our Everyday Excellence

PROVIDING AND CARING FOR CHILD DEVELOPMENT AND GIVING BACK TO COMMUNITIES

As we Dream Big and set our standards high, we recognize that the pursuit of excellence is best achieved through ongoing review, meaningful communication, and teamwork. We have sought to build a system that affirms and rewards big goals and authentic growth. All of our leaders, from the corporate office to the classroom, share a vision for excellence as we pursue our most important goal: loving and educating young children.

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Did you know? Only 10% of early childhood facilities are accredited. Our families can be assured that our curriculum, educational approach, environment, and teaching align with early childhood research and national quality standards.

System Accreditation

Creative World School is proud to have earned System Accreditation through Cognia, the largest accrediting body in the world. Their rigorous review process ensures that only the best Early and Elementary Education schools receive the Cognia seal. Our values of leadership investment, exacting policies and procedures, and educational excellence have earned us the highest level of approval from this esteemed accrediting body.

Quality Assurance

We require all our Creative World Schools to be accredited within one year of opening. With Cognia System Accreditation, our standards for education, teaching, health and safety, and leadership are reviewed through an ongoing self-improvement process. Through on-site visits, Cognia validators interview staff, families, and children to ensure that we live out our high standards every day!

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In addition to extensive external review processes, each Creative World School receives a bi-annual IQ: Inspection for Quality visit. This detailed inspection evaluates adherence to Creative World policies and procedures, education and teaching outcomes, leadership and staff performance, and community and parent partnerships. IQ Support Coaches provide continual input and mentorship to ensure growth for every team in every school.

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Come visit us to see our curriculum in action!

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